"Oyin" is the Yoruba word for honey, a natural humectant and amazing ingredient in natural hair and skin care. It also stands for the principles of sweetness, joy, and love -- elements we seek to inspire in our customers' daily acts of self-care.

Our line was created in 2001 by Jamyla Bennu, a lifelong naturalista & ingredient-conscious maker, when she couldn't find commercially available natural and organic products for her highly textured, natural hair. Joined by her husband and partner Pierre in 2003, the company began online only, and now enjoys national distribution with independent retailers nationwide.

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