I wanted to support a black business.
Black businesses, let's have a pow-wow moment.
Let's normalize working with a black business not because they are a black business, but because of their proven work.
Don't treat them as a favor. It's simple; you're intrigued by their brand, and it's a BONUS that they are a black business.
The number one statement that black business owners hear is, "I wanted to support a black business." But here is the thing. Before making the decision to support a black business, this potential client or customer was intrigued by the business owners' work, content, and marketing. I can guarantee you this, if the black business owner's work, branding, marketing, or content was crappy, that leap of excitement to support this black business would probably not be there.
Here are the question I have:
Why do minority own businesses, especially in the creative design space, think/feel they have to charge a lot less? If you have the proven skills and talent, why are we afraid?
Why is it still a thing that people feel that working with a minority own business means a discount? How can we change this? How do we create a space where working with a minority own business is not a favor?
We DO need opportunities and positions in areas that we are usually not seen. But I do believe this should not be a favor. Instead, we have the skills, and we should not have to prove that we can handle it because we are minorities. Our work/services speak for itself.