I wanted to support a black business.
Black businesses, let's have a pow-wow moment.
Let's normalize working with a black business not because they are a black business, but because of their proven work.
Don't treat them as a favor. It's simple; you're intrigued by their brand, and it's a BONUS that they are a black business.
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The number one statement that black business owners hear is, "I wanted to support a black business." But here is the thing. Before making the decision to support a black business, this potential client or customer was intrigued by the business owners' work, content, and marketing. I can guarantee you this, if the black business owner's work, branding, marketing, or content was crappy, that leap of excitement to support this black business would probably not be there.
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Here are the question I have:
Why do minority own businesses, especially in the creative design space, think/feel they have to charge a lot less? If you have the proven skills and talent, why are we afraid?
Why is it still a thing that people feel that working with a minority own business means a discount? How can we change this? How do we create a space where working with a minority own business is not a favor?
We DO need opportunities and positions in areas that we are usually not seen. But I do believe this should not be a favor. Instead, we have the skills, and we should not have to prove that we can handle it because we are minorities. Our work/services speak for itself.