William Michelle Brand was co-founded by two people: Janay Claverie, CEO, and Davis Alford, CCO. We begin making candles in 2017 because we loved candle shopping! We would buy candles to light everyday after work and always buy candles for our family and friends as gifts. In 2017, we decided that we wanted to create our own candle brand with selective scents. We also wanted to create a candle/fragrance brand with an urban appeal. With William Michelle, it’s never a dull moment and together we get it DONE!

We are determined to create an all natural, organic soy wax candle that changes the candle industry. We talked about this being a reality for a year before we actually made moves to execute our vision. Now we are building our brand daily by vending at local events, selling candles online, and meeting with other candle lovers to keep our ears to the streets!! So far our candles have been really popular and received a ton of love and support... Look where we ended up; with a full blown independent CANDLE COMPANY!!!

We take our branding and packaging very seriously here at William Michelle. From our scent selection to our jar selections, even down to the font on our labels. Everything is a beautiful combination of us and we are so proud of the product we've created. Every candle is produced with all natural soy & all of our fragrances are phthalate free! Every William Michelle Candle is 100% handmade. We make every candle by hand to ensure the maximum scent throw for your enjoyment. No exceptions!!

Image Gallery

Portfolio Image 1 Portfolio Image 2 Portfolio Image 3 Portfolio Image 4 Portfolio Image 5