Inclusivity is not a fad or a “band wagon” trend for us...it is who we are and the very reason for everything we do. Changing the beauty standard has been our passion since day one and will always be at the heart of The Lip Bar.
I always tell people, I'm not passionate about makeup. I'm a minimalist girl who believes a pop of color on the lips will give you enough confidence to take on the day and kick its ass! However, I am passionate about creating an inclusive narrative on what beauty is and reminding women that we don't have to settle for anything. You are beautiful just the way you are. You don't have to transform to look like the next "It Girl." You don't have to do anything but be you, because you are enough. Simply put, I think every woman deserves to be represented.