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We believe in effective, gentle natural skincare that is 100% non-toxic. We source plant-derived ingredients of the highest quality from fair trade shea to organic, cold-pressed oils. While the U.S. minimally regulates the cosmetic industry, we follow the European Union's lead, banning over 1,400 harmful and toxic ingredients from our formulations.

Terry K. Williams Sr. is a native Washingtonian and is the founder and Chief Executive Officer of Shea Butter Like Whoa LLC. He demands perfection in all Shea Butter Like Whoa body and hair care products — only the purest of natural ingredients are used to manufacture them in order to provide strong elements of health and beauty. Thus, his focus is to always provide customers with “quality over quantity”.

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