Transformation is a powerful concept. It’s the feeling you get when the barber finishes a fresh cut, removes the cape, brushes you off and hands you the mirror to reveal the cleanest version of you. Like magic, your swagger soars to 100, and you’re ready to take on the world.

That feeling is what inspired me to quit my cushy corporate job to follow my passion for making people feel their best. I started small, opening a barber shop in my neighborhood just as my mother had done when I was a kid. From my kitchen, I began experimenting with botanicals and other ingredients that have NOT been clinically shown to be toxic or carcinogenic, creating products to solve the problems our customers talked about.

We’re married to the idea that men should be able to take care of themselves and not have to break the bank. That we shouldn’t have to use products packed with harmful chemicals just to look and feel like a boss.

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